Imagine a retailer in your town...This retailer has a structural hierarchy just like yours. There are managers who oversee operations and train new employees. There are employees who obtain the product. There are employees who price, merchandise, and sell the product. There are even employees marketing the business in the community. Imagine this retailer was selling the same product as you. They are rapidly growing, attracting new customers and employees every day, have multiple locations, and most of their competition is completely unaware they even exist.
Now imagine this retailer is selling your product for fifty percent less than what you do, has an astronomical profit margin, and is generating more money than your business. Sounds pretty hard to compete with, right? Well, you’re probably breathing a sigh of relief that this is an imaginary scenario. But, it’s not. There’s probably a retailer just like this in your town that you didn’t even know existed. What’s worse is that product they are selling for so much less than you might have come directly from your store.
Who Are They?